Blogging is often treated like a default marketing activity. A business wants better SEO, so a blog gets added to the plan. A provider needs a recurring deliverable, so a monthly blog schedule gets proposed. Before long, the conversation becomes about how many posts should be published each month instead of what the content is supposed to accomplish.That is where blogging can become misguided. The issue is not that blogs are bad. A thoughtful blog can build credibility, explain a point of view, answer real questions, and help people understand how a business thinks and works. The issue is that blogging