Marketing Resources - Trailhead Marketing Co.

Artificial intelligence is changing how people search, and business owners understandably have questions about what that means for their marketing. Is Google losing ground to ChatGPT? Will AI replace traditional search engines? Should businesses be investing in AI optimization, or are their existing SEO strategies still relevant? The marketing industry is responding quickly, introducing services and strategies around Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). While there are legitimate opportunities emerging, the pace

Not every website action should count as a conversion. That may sound simple, but it is a common problem in website reporting. A business may see a report that includes page views, button clicks, video views, scroll depth, or contact page visits as conversions. Those actions may be useful to understand, but they do not always represent real business opportunity. For a lead generation website, a conversion should usually show that someone took a meaningful

Website reports can be misleading when they focus on the wrong numbers. It is common to see reports highlight impressions, page views, time on page, pages per session, and other activity-based metrics. Those numbers can be useful, but they do not always show whether a website is doing its job. For a lead generation website, the goal is not usually to keep people browsing as long as possible, and that distinction matters. The goal is

Many businesses publish an email address on their website because it feels simple. It seems direct. It gives visitors a clear way to reach out. It avoids making people fill out a form. On the surface, that sounds like a good user experience. But for most business websites, publishing an email address is not the best way to handle written inquiries. A webform is usually the better choice because it creates a more reliable path

Blogging is often treated like a default marketing activity. A business wants better SEO, so a blog gets added to the plan. A provider needs a recurring deliverable, so a monthly blog schedule gets proposed. Before long, the conversation becomes about how many posts should be published each month instead of what the content is supposed to accomplish.That is where blogging can become misguided. The issue is not that blogs are bad. A thoughtful blog